THE UP2 LEADERS PODCAST

Refreshingly candid conversations with some of today's most humble leaders. Adam Kaufman dives into topics often left unexplored. His guests’ challenges, fears, and motivations show what it takes to become a humble leader.

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Bernie Moreno: The Delusional Optimist

Jan 7, 2020 | S:2 E:7

Bernie Moreno was born in Colombia and moved to the United States with his family at just 5 years old. Mom and Dad, along with Bernie’s 6 siblings crammed into a 2 bedroom condo and began a new life in a foreign land. His family took a risk to reinvent themselves. That same determination, belief in self, and tenacity was passed on to Bernie. As an adult, he risked everything to purchase an underperforming car dealership, eventually having over 15 car dealerships under ownership. Having achieved immense success in the retail car market, he has now turned his attention to the emerging technology of blockchain.

SHOW NOTES:

The 10 Commandments at Bernie Moreno dealerships.

  1. Thou shall have fun

  2. Thou shall love thy product

  3. Thou shall follow the process

  4. Thou shall present options

  5. Thou shall overcome objections

  6. Thou shall have a positive and enthusiastic attitude

  7. Thou shall be a great listener

  8. Thou shall pay attention to details

  9. Thou shall respond to clients immediately

  10. Thou shall embrace technology

Find out more about Bernie Moreno and his companies at BernieMoreno.com

 

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For the past twenty years, Adam Kaufman has been serving, calling on, and marketing to many of the most successful and influential leaders in the U.S. and abroad. He has earned the trust of CEOs, investors, entrepreneurs, policy makers, and nonprofit leaders. This professional life has created a platform from which he has been able to observe the most effective leaders and what motivates these accomplished people of influence: their leadership styles, their challenges, their worries, and their motivations.

Adam has been an advisor to JumpStart’s CEO and President for five years and is a partner in Palo Alto-based Ovo Fund, a seed-stage venture fund. Adam also serves as the Carol A. Melton Executive-in-Residence at Washington, D.C.-based PathNorth. He loves helping leaders grow their companies and is a board member of South Dakota-based Biltmore Trust Company and an advisor and board member to several entrepreneurs.

Previously, Adam served as president of Healthnetwork Foundation for a decade, providing facilitated access into top hospitals for high net-worth families worldwide. Additionally, he led a fast-growth business which reached #10 on Cleveland’s Weatherhead 100 list.

 
 

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